WorldWideWriters

Friday, February 16, 2007

Lights! Camera! Call to action!

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I reviewed a lot of recruitment letters during the past week, and I saw evidence of some great work. The writers provided a lot of compellin...
Friday, February 09, 2007

When to use e-mail and when to pick up the phone

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It is so important in business communications to remember that words have power. They have the power to inform, the power to inspire and, un...
Friday, January 12, 2007

Expand your vocabulary with words coined in 2006

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New words enter the English language every day. Some are slang. Some are useful. A few will even find their way into dictionaries after much...
Friday, January 05, 2007

Lost in translation

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Some of the biggest blunders in advertising have occurred when American advertisers push their campaigns to international markets without fi...
Friday, December 29, 2006

The proof is in the proofreading

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You know the drill. You're a reasonably intelligent person and a working professional. You are in a hurry. You don't really need to ...
Friday, December 15, 2006

Be optimistic! You'll live longer

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Did you hear the story about the optimist and the pessimist? The pessimist turns to the optimist and says, "It can't get any worse....
Wednesday, December 06, 2006

Wishing you a grammatically correct holiday season!

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Many of you are probably just now sitting down to write and send your holiday cards for family and friends. That's why in this week'...
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