Capital punishment

One of the biggest offenses we see by writers, particularly when writing for online media, is the rampant overuse of capitalization. This plague can be seen in every form of written online communication from personal e-mails to formal writing meant for public consumption. Netiquette has long taught us that capitalization is SHOUTING and should be avoided. It can perhaps be used sparingly for emphasis, as in the following message: I am ENRAGED by people who say that their vote doesn't count.

Personal messages are one thing. But when it comes to writing pieces for online publication, there are some hard and fast rules for capitalization that you need to follow.

Headlines - Don't Capitalize Every First Letter - It's Just Silly
Headlines are no different than sentences except that they usually come in bigger size fonts and have the important job of attracting the readers to your writing. So, why would the rules be any less stringent? When writing a headline, you don't capitalize anything that you wouldn't capitalize in a regular sentence. The practice of capitalizing every first letter in a headline is a serious impediment to your readers and therefore to you as well.

Example of a headline done correctly:
CEO of Target calls K-Mart 'ghetto fabulous'
CEO is an acronym, so all letters are capitalized; Target and K-Mart are company names, so they are uppercase as well.

Example of a headline done incorrectly:
CEO Of Target Calls K-Mart 'Ghetto Fabulous'
There is absolutely no grammatical reason to capitalize "of," "calls," "ghetto" or "fabulous" here or anywhere else.